Cookie Policy
This Cookie Policy explains how Firstline Corporation Pty Ltd trading as FirstLine AI (ABN: 90 086 391 157) uses cookies and similar tracking technologies on our website firstlineai.au and within our AI chatbot services.
By using our website and services, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites remember information about your visit, making your next visit easier and the site more useful to you.
Types of cookies:
• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them
• First-Party Cookies: Set by the website you’re visiting (firstlineai.au)
• Third-Party Cookies: Set by external services we use (analytics, advertising)
2. Why We Use Cookies
We use cookies to:
• Enable essential website functionality (login, security, navigation)
• Remember your preferences and settings
• Analyze how you use our website to improve performance
• Understand which marketing campaigns are effective
• Provide personalized content and recommendations
• Prevent fraud and enhance security
• Comply with legal and regulatory requirements
3. Cookies We Use
3.1 Essential Cookies (Always Active)
These cookies are necessary for our website to function properly. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your login session | Session (expires when browser closes) |
| csrf_token | Security protection against cross-site request forgery | Session |
| cookie_consent | Remembers your cookie preferences | 12 months |
| load_balancer | Distributes traffic across our servers | Session |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| mixpanel | Mixpanel | Tracks user behavior and feature usage | 1 year |
What we track with analytics:
• Pages visited and time spent on each page
• Click patterns and navigation paths
• Device type, browser, and operating system
• Approximate location (city/state level)
• Traffic sources (how you found our website)
• Conversion rates and goal completions
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Remembers your dashboard settings and preferences | 6 months |
| language | Remembers your language preference | 12 months |
| theme | Remembers your display theme (light/dark mode) | 12 months |
| recent_searches | Stores your recent search queries for quick access | 30 days |
3.4 Marketing and Advertising Cookies
These cookies track your browsing activity to deliver relevant advertisements and measure campaign effectiveness.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Facebook Pixel | Tracks conversions from Facebook ads | 3 months |
| _gcl_au | Google Ads | Tracks conversions from Google ads | 3 months |
| li_sugr | Tracks conversions from LinkedIn ads | 3 months | |
| retargeting_id | FirstLine AI | Enables retargeting campaigns | 90 days |
What marketing cookies do:
• Show you relevant ads on other websites
• Prevent you from seeing the same ad repeatedly
• Measure effectiveness of advertising campaigns
• Track which ads lead to conversions
• Build audience profiles for targeted marketing
4. Third-Party Cookies and Services
We use the following third-party services that may set cookies on your device:
4.1 Analytics Services
• Google Analytics: Website traffic and user behavior analysis
– Privacy Policy: policies.google.com/privacy
– Opt-out: tools.google.com/dlpage/gaoptout
• Mixpanel: Product analytics and user engagement tracking
– Privacy Policy: mixpanel.com/legal/privacy-policy
– Opt-out: mixpanel.com/optout
4.2 Advertising Platforms
• Google Ads: Search and display advertising
• Facebook Pixel: Social media advertising and retargeting
• LinkedIn Insight Tag: B2B advertising and conversion tracking
4.3 Communication Tools
• Intercom: Live chat and customer support widget
• Mailchimp: Email marketing and newsletter delivery
• Calendly: Appointment scheduling integration
4.4 Payment Processing
• Stripe: Secure payment processing
– Privacy Policy: stripe.com/privacy
5. How to Manage Cookies
You have several options to control and manage cookies:
5.1 Browser Settings
Most browsers allow you to:
• View and delete cookies
• Block all cookies
• Block third-party cookies only
• Clear cookies when you close the browser
• Set exceptions for specific websites
How to manage cookies in popular browsers:
• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
• Opera: Settings → Privacy & security → Cookies
5.2 Cookie Consent Manager
When you first visit our website, you’ll see a cookie consent banner allowing you to:
• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.
5.3 Opt-Out Tools
• Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info
• European Interactive Digital Advertising Alliance: youronlinechoices.eu
5.4 Do Not Track (DNT)
Some browsers offer a “Do Not Track” (DNT) signal. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we respect your cookie preferences set through our consent manager.
6. Impact of Disabling Cookies
If you disable or block cookies, some features of our website may not function properly:
Essential cookies disabled:
• You cannot log in to your account
• Security features may not work
• Website may not load correctly
Analytics cookies disabled:
• We cannot improve our website based on usage data
• No impact on your user experience
Functional cookies disabled:
• Your preferences won’t be remembered
• You’ll need to re-enter settings each visit
• Personalization features won’t work
Marketing cookies disabled:
• You’ll still see ads, but they won’t be personalized
• We cannot measure ad effectiveness
• You may see the same ads repeatedly
7. Cookies in Our AI Chatbot
When you deploy FirstLine AI chatbots on your website, the chatbot may use cookies to:
• Remember conversation history within a session
• Identify returning visitors
• Personalize responses based on previous interactions
• Track conversation analytics
Your responsibilities as a chatbot operator:
• Inform your website visitors about chatbot cookies in your privacy policy
• Obtain necessary consents as required by applicable laws
• Provide opt-out mechanisms where required
• Comply with GDPR, CCPA, and other privacy regulations
8. Mobile App Tracking
If you use our mobile app (when available), we may use similar technologies to cookies:
• Device Identifiers: Unique IDs assigned to your device
• SDKs: Software development kits from third-party services
• Local Storage: Data stored on your device
You can manage mobile tracking through your device settings:
• iOS: Settings → Privacy → Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
• Changes in our cookie usage
• New technologies and tracking methods
• Updates to legal requirements
• Feedback from users
How we notify you:
• Post updated policy on our website with new “Last Updated” date
• Display notification on your next visit
• Email notification for significant changes (if you’re a registered user)
10. Your Rights and Choices
Under privacy laws including GDPR and Australian Privacy Act, you have rights regarding cookies and tracking:
• Right to be informed: We provide clear information about our cookie usage
• Right to access: You can request information about cookies we’ve set
• Right to object: You can opt out of non-essential cookies
• Right to erasure: You can delete cookies from your browser
• Right to withdraw consent: Change your cookie preferences at any time
11. Contact Us About Cookies
If you have questions or concerns about our use of cookies, please contact us:
Firstline Corporation Pty Ltd trading as FirstLine AI
Email: legal@firstlineai.au
Phone: +61 412 210998
Address: Suite 821, 585 Little Collins Street, Melbourne VIC 3000
ABN: 90 086 391 157
For cookie-related inquiries:
• Request information about specific cookies
• Report issues with cookie consent manager
• Request deletion of your cookie data
• Ask questions about third-party cookies
12. Additional Resources
Learn more about cookies and online privacy:
• Australian Information Commissioner: oaic.gov.au
• All About Cookies: allaboutcookies.org
• Your Online Choices (EU): youronlinechoices.eu
• Network Advertising Initiative: networkadvertising.org
13. Acknowledgment
BY CONTINUING TO USE OUR WEBSITE AND SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS COOKIE POLICY AND CONSENT TO OUR USE OF COOKIES AS DESCRIBED HEREIN.
You can withdraw your consent at any time by adjusting your cookie preferences in your browser settings or through our cookie consent manager.